Bonobos

The Riviera SS Shirt literally comes in 2,322 different variations. Crazy right? Well, we're having a summer sales promo for just one shirt. Welcome to the One Shirt Summer.

Launch Email

Social/Influencers

Direct Mailer

Our direct mailer will be an unfolding poster. The way it unfolds will organically follow a path. The back of the poster will be a solid print of one of the designs.

Ambient

For experiential, we’ll take over men’s bathrooms at creative events like Adobe Max and award nights.

AD/Designer: Daniel Hunley

Neither Daniel or I had done a campaign solely based on a sales promotion, so here we are. In spec work we sometimes get lost in the fireworks and confetti cannons, but doing something like a sales promotion can be just as creative and interesting.